lure 1 of 2

lure

2 of 2

noun

1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
The United States relies heavily on chips imported from Taiwan, something then-President Joe Biden sought to reverse by granting billions in Chips Act awards to lure chipmakers to expand production in the country. Tami Luhby, CNN Money, 14 Apr. 2025 Alexandra Schuler | Picture Alliance | Getty Images Vietnam has long been viewed as a successful example of embracing external trade, luring some of the largest companies in the world to establish hubs to manufacture everything from footwear to electronic products that grace shops around the world. Anniek Bao, CNBC, 8 Apr. 2025
Noun
Classified as a lipless crankbait, the lure is also very versatile. Joe Cermele, Outdoor Life, 26 Mar. 2025 The Better Business Bureau warns about phishing attempts in which scammers use the promise of automatic payments for $1,400 stimulus checks as a lure to steal sensitive data. Mike Winters, CNBC, 16 Mar. 2025 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • Category extension: Beyond time pieces, time objects Being resilient also means finding new ways to be relevant for consumers who might have an abundant watch collection and might be much more difficult to tempt with new ones.
    Stéphane JG Girod, Forbes.com, 9 Apr. 2025
  • Again, Lewandowski is coming short and tempting the right-sided centre-back higher up the pitch.
    Michael Cox, New York Times, 9 Apr. 2025
Noun
  • Yet, for Hughes, it was deemed a price worth paying, even after the Southampton game when the temptation to become drawn into a public debate may have been acute.
    Simon Hughes, New York Times, 11 Apr. 2025
  • This systematic approach mitigates the temptation to chase performance and helps manage risk. 4.
    True Tamplin, Forbes.com, 10 Apr. 2025
Noun
  • At about that time, Esslinger’s monster catch took the bait, and the fight was on.
    Mitchell Willetts, Fort Worth Star-Telegram, 15 Apr. 2025
  • Nathan also had reportedly left a bucket of fishing bait in his car.
    Kimberlee Speakman, People.com, 5 Apr. 2025
Noun
  • Ads like Carl’s Jr.’s are unsubtle seductions, but what is The Substance trying to seduce its viewers into experiencing and considering otherwise?
    Angelica Jade Bastién, Vulture, 12 Feb. 2025
  • The filmmakers’ gaze sometimes stops to watch a specific event, like a dance or a discreet seduction.
    Murtada Elfadl, Variety, 27 Mar. 2025
Verb
  • The musical’s first act opens with the Moulin Rouge on the verge of closing, unless Satine can seduce a wealthy duke into becoming its patron — but for the moment, these financial woes are hidden behind the club’s glamorous veneer.
    Emily McClanathan, Chicago Tribune, 12 Apr. 2025
  • Sherri Parlay, a good woman with a high libido, is seduced into murder by the beguiling heir to a dry-cleaning fortune.
    Sara Gran, New York Times, 24 Mar. 2025
Noun
  • Additionally, there was the buyout and retirement incentives of another 3,000 employees.
    Mike Dombeck, Denver Post, 13 Apr. 2025
  • Therefore, there should be incentive for everyone to work collectively to get rid of STDs and give any efforts to do so more than a slow clap, so to speak.
    Bruce Y. Lee, Forbes.com, 12 Apr. 2025
Verb
  • One reason is that in order to entice people to buy its stock, a company needs to offer potential shareholders something in return.
    Jenny Van Leeuwen Harrington, CNBC, 8 Apr. 2025
  • Those touches are some of the reasons that entice fans to buy from brands.
    John W. Dean, MSNBC Newsweek, 7 Apr. 2025
Noun
  • The park has grown to include over 50 attractions, the most recent being Tiana’s Bayou Adventure, inspired by The Princess and the Frog.
    Rachel Flynn, People.com, 8 Apr. 2025
  • Another new attraction on Sentosa Island is the Sentosa Sensoryscape, an approximately 10-minute-long experiential walk made up of digital light projections and glowing art, which opened in March 2024.
    Nicole Trilivas, Forbes.com, 8 Apr. 2025

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Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 22 Apr. 2025.

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