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allure

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verb

Synonym Chooser

How is the word allure different from other verbs like it?

Some common synonyms of allure are attract, captivate, charm, enchant, and fascinate. While all these words mean "to draw another by exerting a powerful influence," allure implies an enticing by what is fair, pleasing, or seductive.

an alluring smile

When might attract be a better fit than allure?

Although the words attract and allure have much in common, attract applies to any degree or kind of ability to exert influence over another.

students attracted by the school's locale

How are the words charm and captivate related as synonyms of allure?

Charm implies the power of casting a spell over the person or thing affected and so compelling a response, but it may, like captivate, suggest no more than evoking delight or admiration.

charmed by their hospitality
her performances captivated audiences

When can enchant be used instead of allure?

While in some cases nearly identical to allure, enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject.

hopelessly enchanted by her beauty

When would fascinate be a good substitute for allure?

While the synonyms fascinate and allure are close in meaning, fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist.

a story that continues to fascinate children

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of allure
Noun
Both of these origin stories root their allure in the democratic myth that excellence lives in all of us. Katy Waldman, New Yorker, 24 May 2025 This is the season to embrace perfumes that don’t overwhelm but rather float on the skin, enhancing your natural allure with every warm breeze. Kiana Murden, Vogue, 20 May 2025
Verb
The collection is inspired by alluring gangster films that are reimagined through the world of LaQuan Smith. Robyn Mowatt, Essence, 17 Feb. 2025 While the expansive sight of Lee’s Wharf and Newport Harbor may allure you, the food and lively atmosphere at Flora will draw you back. airmail.news, 9 Sep. 2024 See All Example Sentences for allure
Recent Examples of Synonyms for allure
Noun
  • However, after weeks of volatile visa policies, capped with the Trump administration’s move last week to terminate Harvard University’s ability to enroll international students, the appeal of the U.S. as a host country is in flux.
    Anna Esaki-Smith, Forbes.com, 27 May 2025
  • That case, like the one on school T-shirts, arose from appeals by the Alliance Defending Freedom, a Christian legal group.
    David G. Savage, Los Angeles Times, 27 May 2025
Verb
  • Moore's Michaela is mysterious, commanding, and beyond wealthy, described in the trailer and elsewhere as someone with the ability to charm into subservience.
    Randall Colburn, EW.com, 22 May 2025
  • Viewers on TikTok were charmed by the emotional reunion.
    Lydia Patrick, MSNBC Newsweek, 20 May 2025
Verb
  • There was interest from the Saudi Pro League last summer, and clubs may be tempted to try again.
    Jay Harris, New York Times, 29 May 2025
  • To design the space, interior designer Laura Gonzalez was tasked with reimagining One Wall Street into a shopping experience luxurious enough to tempt shoppers down to the Financial District.
    Sarah Wood González, Vogue, 27 May 2025
Verb
  • Do different cultures engage with Napoleon’s legacy differently? PJC: The Anglo-Saxons are fascinated by the romantic aspect of his period as an exile.
    Anthony DeMarco, Forbes.com, 3 June 2025
  • As for Mourinho, Greenhalgh was fascinated by his approach.
    Stuart James, New York Times, 31 May 2025
Verb
  • The company recently ended its incentive program, known as customer commitment packages, to lure and maintain customers on the heels of the incident.
    Samantha Subin, CNBC, 4 June 2025
  • The result is that homes are sitting idle on the market, forcing sellers to offer price cuts to lure in buyers.
    Giulia Carbonaro, MSNBC Newsweek, 3 June 2025
Noun
  • This experimental approach is characteristic of Ulvaeus’s career-long fascination with technological innovation.
    Naman Ramachandran, Variety, 4 June 2025
  • At a time when Cold War tensions heightened curiosity and suspicion about all things Soviet, American consumers flocked to the new vodka as an edgy, exotic choice—drinking vodka became simultaneously an act of defiance and fascination.
    Time, Time, 4 June 2025
Verb
  • The Navy also has spent considerably more than the others to entice sailors to reenlist, doling out retention bonuses to roughly 70,000 service members for each of the past three years.
    Arkansas Online, Arkansas Online, 26 May 2025
  • Duffy recently announced a sweeping program to upgrade the agency's technology infrastructure, as well as hiring incentives to entice more would-be air traffic controllers.
    Zach Wichter, USA Today, 23 May 2025
Verb
  • Going even further, its materiality, terra-cotta, and its iconography, the corazón, seduce us to discover an even more seductive identity, a cultural and historical foundation, mexicanidad.
    Benjamin H. D. Buchloh, Artforum, 1 June 2025
  • But prosecutors warned observers not to be seduced by soft appearances.
    Thomas Adamson, Chicago Tribune, 23 May 2025

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Cite this Entry

“Allure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/allure. Accessed 11 Jun. 2025.

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