1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
Examples are automatically compiled from online sources to
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Recent Examples of gimmick
But those close to Swansea insist this move into ownership is no gimmick.
—
Richard Sutcliffe, New York Times, 9 July 2025
People also argue that this is one of director Jamie Lloyd’s main gimmicks, which are perhaps wearing thin.
—Elainie Barraza, The Orlando Sentinel, 29 June 2025
Of course, with tech and design, the trick is to avoid gimmicks.
—Simon Hathaway, Forbes.com, 9 July 2025
This law goes the other direction, adding temporary deductions for tip income, overtime pay, and car-loan interest as political gimmicks.
—The Editors, National Review, 3 July 2025
See All Example Sentences for gimmick
Richard Sutcliffe, New York Times, 9 July 2025
People also argue that this is one of director Jamie Lloyd’s main gimmicks, which are perhaps wearing thin.
—Elainie Barraza, The Orlando Sentinel, 29 June 2025
Of course, with tech and design, the trick is to avoid gimmicks.
—Simon Hathaway, Forbes.com, 9 July 2025
This law goes the other direction, adding temporary deductions for tip income, overtime pay, and car-loan interest as political gimmicks.
—The Editors, National Review, 3 July 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
No, because the medic — work requirements are a ruse.—
NBC news,
NBC news,
13 July 2025
-
Ben Affleck's Argo is a real film about the ruse of making a fake film to help rescue real-life hostages in Iran.—
EW Staff Published,
EW.com,
4 July 2025
Noun
-
The toy will be priced at 55 euros; items in the capsule collection will cost between 45 euros and 200 euros, while gadgets will mark the entry price to the project starting to retail at 9.99 euros.—
Sandra Salibian,
Footwear News,
16 July 2025
-
The field has been caught between academic explorations lacking real-world applicability and consumer gadgets lacking scientific rigor.—
Thorsten Zander,
Forbes.com,
15 July 2025
Noun
-
This is the latest hitch on the tour for an artist known for pulling off tours without even the suggestion of a problem.—
Ryan Coleman,
EW.com,
15 July 2025
-
Thanks to that, the surprise went off without a hitch.—
Tereza Shkurtaj,
People.com,
13 July 2025
Noun
-
Singer took in more than $25 million from his clients as part of the scheme, paid bribes totaling more than $7 million and used more than $15 million for his own benefit, according to prosecutors.—
Eric Levenson,
CNN Money,
24 July 2025
-
The scheme requires drivers to pay a fee—based on the time and duration of their visit and their vehicle type—to enter the lower part of Manhattan, from the southern end of Central Park to the city’s financial district.—
Carlton Reid,
Forbes.com,
24 July 2025
Noun
-
Dealing With Clogs and Clots Many robot vacuums now come with tiny tools embedded inside the body of the vacuum that make routine maintenance slightly easier.—
Adrienne So,
Wired News,
19 July 2025
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That’s the total price of all-inclusive hair transplant packages in Turkey, with specialized tools and enhanced precision.—
K. H. Koehler,
USA Today,
19 July 2025
Noun
-
The police can’t really help, unless Jeanne refuses to take custody, in which case social services will step in — but there’s a risk the siblings could wind up permanently separated.—
Peter Debruge,
Variety,
15 July 2025
-
While a lot of good can come from a cup of cloud coffee, there also can be risks.—
Mark Gurarie,
Verywell Health,
15 July 2025
Noun
-
The universe is playing tricks on you this week, Scorpio, especially in relation to career matters, your public persona or situations involving authority.—
Kyle Thomas,
People.com,
13 July 2025
-
Kawasaki has stayed true to its past with stand-up models such as the SX-R 160, and upcoming SX-X 160, which allow riders to do tricks or carve tight turns on these small, powerful craft.—
Michael Verdon,
Robb Report,
11 July 2025
Noun
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In addition to the many pitfalls of online dating, Gen Z is also having to navigate a dating landscape marked by steep political polarization between men and women.—
Charles Trepany,
USA Today,
18 July 2025
-
By their own admission, French and the Orioles coaching staff were late in identifying the pitfalls that led to Morton’s early struggles this season.—
Said Bravo,
CNN Money,
18 July 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 29 Jul. 2025.
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