1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Examples are automatically compiled from online sources to
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Recent Examples of watchword
Heritage and good-quality produce are also the watchwords of Locanda Contadina, a small bistro that debuted in September in the heart of the centro storico.
—
Arati Menon, Condé Nast Traveler, 18 Dec. 2024
Caution seems to be the watchword for the Toronto Maple Leafs, who are holding down top spot in the Atlantic Division in his absence.
—Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
See All Example Sentences for watchword
Arati Menon, Condé Nast Traveler, 18 Dec. 2024
Caution seems to be the watchword for the Toronto Maple Leafs, who are holding down top spot in the Atlantic Division in his absence.
—Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
See All Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
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Unfortunately, the question of how much worth is placed on an Israeli life versus a Palestinian one is answered mostly in words, and thus, in too direct (and perhaps too didactic) a fashion, when so much of the movie’s drama could have grounded it emotionally.—
Siddhant Adlakha,
Variety,
11 Apr. 2025
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So Far The word takes on a whole other meaning, however, once Violet enters the swank joint.—
David Fear,
Rolling Stone,
10 Apr. 2025
Noun
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Trump beamed as one cabinet member after another repeated his campaign slogans to claim success in various fields.—
Dave Goldiner,
New York Daily News,
10 Apr. 2025
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That trust becomes the foundation for a sense of shared purpose that can’t be manufactured through perks or slogans.—
Cheryl Robinson,
Forbes.com,
9 Apr. 2025
Noun
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By uniting these technologies under one banner, Qualcomm better communicates its value to enterprise customers, clarifies product positioning, and positions for long-term growth across the industrial and telecom sectors.—
Steve McDowell,
Forbes.com,
9 Apr. 2025
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Today, banners with photos of successful Hispanic alumni hang from lampposts on the 30-acre campus, and a mariachi band leads celebrations on Día de los Muertos.—
Jon Marcus,
NPR,
8 Apr. 2025
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 23 Apr. 2025.
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