as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
Dee, who died ignominiously in three out of the guys' four fantasies, disarmed the robber, then shot the guys herself before parlaying her stint in witness protection into a lucrative career as an actress.
—
Dennis Perkins, EW.com, 10 July 2025
At least 20 data centers are either under construction or have been proposed in Indiana, which lures tech companies with lucrative tax breaks.
—Alysa Guffey, IndyStar, 9 July 2025
Applied is experiencing faster growth in its services sales compared to products, which could furthermore enhance margins since services contracts typically yield recurring revenues and are increasingly focused on more lucrative software.
—Trefis Team, Forbes.com, 8 July 2025
Other performances were added to keep eight-performance schedules, but losing that lucrative Friday evening no doubt took some bites.
—Greg Evans, Deadline, 8 July 2025
See All Example Sentences for lucrative
Dennis Perkins, EW.com, 10 July 2025
At least 20 data centers are either under construction or have been proposed in Indiana, which lures tech companies with lucrative tax breaks.
—Alysa Guffey, IndyStar, 9 July 2025
Applied is experiencing faster growth in its services sales compared to products, which could furthermore enhance margins since services contracts typically yield recurring revenues and are increasingly focused on more lucrative software.
—Trefis Team, Forbes.com, 8 July 2025
Other performances were added to keep eight-performance schedules, but losing that lucrative Friday evening no doubt took some bites.
—Greg Evans, Deadline, 8 July 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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During the 1930s, the John Day Company found novels about China to be immensely profitable—but interest in such books had fallen since World War II, and the publisher urgently needed to make money.—
H.M.A. Leow,
JSTOR Daily,
26 July 2025
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While Rocket Lab's stock is up 800% over the past year, according to Forbes, the company is not yet profitable.—
Eric Lagatta,
USA Today,
26 July 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 30 Jul. 2025.
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