undersell
verb
un·der·sell
ˌən-dər-ˈsel 
undersold
ˌən-dər-ˈsōld
; underselling
; underselling
1
: to sell articles cheaper than
undersell a competitor
we will not be undersold
2
: to sell cheaper than
imported cars that undersell domestic ones
3
: to present or speak of (something or someone) as having a lower value or less importance than is actual or deserved : underrate
advising job applicants not to undersell themselves
Don't undersell the qualities of a worthy trail horse …—
Lucie Stigler
Lucie StiglerDylan's musicianship is often undersold by critics …—Amanda Petrusich
Amanda PetrusichExamples of undersell in a Sentence
They promised to undersell their competitors.
We will not be undersold.
imported cars that undersell domestic models
Recent Examples on the Web
This undoubtedly undersells what Rubin does, but the idea of primarily being valued for your very confident taste resonates in an A.I. future.
—Robert Capps Malcolm Hillgartner Krish Seenivasan Joel Thibodeau, New York Times, 17 June 2025
Transform Your LinkedIn Profile Into a Compelling Story Your LinkedIn profile serves as your digital business card, but most young entrepreneurs undersell themselves.
—Sarah Hernholm, Forbes.com, 16 June 2025
But the mere two-game lead undersells Florida’s dominance in the series.
—Adam Lichtenstein, Sun Sentinel, 23 May 2025
Materialists takes the risks seriously, without ever underselling the rewards.
—Stephanie Zacharek, Time, 13 June 2025
See All Example Sentences for undersell
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Robert Capps Malcolm Hillgartner Krish Seenivasan Joel Thibodeau, New York Times, 17 June 2025
Transform Your LinkedIn Profile Into a Compelling Story Your LinkedIn profile serves as your digital business card, but most young entrepreneurs undersell themselves.
—Sarah Hernholm, Forbes.com, 16 June 2025
But the mere two-game lead undersells Florida’s dominance in the series.
—Adam Lichtenstein, Sun Sentinel, 23 May 2025
Materialists takes the risks seriously, without ever underselling the rewards.
—Stephanie Zacharek, Time, 13 June 2025
See All Example Sentences for undersell
Cite this Entry
“Undersell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/undersell. Accessed 29 Jul. 2025.
Copy CitationKids Definition
undersell
verb
un·der·sell
ˌən-dər-ˈsel
undersold
-ˈsōld
; underselling
; underselling
: to sell articles cheaper than
undersell a competitor
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