this is it

idiom

used to say that a very important thing is about to be done, a very important event is about to happen, etc.
This is it, men. Let's take home the championship!
As the car skidded out of control, I thought, "This is it. I'm going to die."

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If your goal is fluttery, extension-like lashes in a softer, more wearable burgundy hue, this is it. Jailynn Taylor, Allure, 29 May 2025 If there’s any time to visit your local wholesaler, this is it. Patricia Shannon, Southern Living, 27 May 2025 And if there is an opportunity to do a deal on nuclear, this is it. / Cbs News, CBS News, 18 May 2025 If ever there were an ideal vacation home, this is it. Nicole Kliest, Vogue, 17 May 2025 See All Example Sentences for this is it

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“This is it.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/this%20is%20it. Accessed 10 Jun. 2025.

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