1
a
: a war cry especially of a Scottish clan
b
: a word or phrase used to express a characteristic position or stand or a goal to be achieved
2
: a brief attention-getting phrase used in advertising or promotion
Examples of slogan in a Sentence
within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web
Then Sudeikis said something at a Big Slick news conference that inspired the slogan that put his company on the map.
—
Lisa Gutierrez, Kansas City Star, 18 July 2025
Screen-printed onto t-shirts and embroidered onto caps, this slogan sums up the philosophy of gardening for founder Bram Korsten, who established the brand in 2021 in The Netherlands.
—Brett F. Braley-Palko, Forbes.com, 17 July 2025
Get result by demonstration, not just repeating a slogan.
—Ticked Off, The Orlando Sentinel, 15 July 2025
There was no room in those slogans for someone like me.
—Guy Ben-Aharon, The Atlantic, 14 July 2025
See All Example Sentences for slogan
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Lisa Gutierrez, Kansas City Star, 18 July 2025
Screen-printed onto t-shirts and embroidered onto caps, this slogan sums up the philosophy of gardening for founder Bram Korsten, who established the brand in 2021 in The Netherlands.
—Brett F. Braley-Palko, Forbes.com, 17 July 2025
Get result by demonstration, not just repeating a slogan.
—Ticked Off, The Orlando Sentinel, 15 July 2025
There was no room in those slogans for someone like me.
—Guy Ben-Aharon, The Atlantic, 14 July 2025
See All Example Sentences for slogan
Cite this Entry
“Slogan.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/slogan. Accessed 29 Jul. 2025.
Copy CitationKids Definition
slogan
noun
slo·gan
ˈslō-gən 
1
: a word or phrase that calls to battle
2
: a word or phrase used by a party, a group, or a business to attract attention
Etymology
from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"
Word Origin
The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."
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