rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
The Texans weren’t attempting to rebrand themselves, but the NFL has had to interpret tricky trademark policy while managing combative ownership groups arguing over the extent of a city’s right to a color.
—Brooks Kubena, New York Times, 28 Mar. 2025
Audible disappointment rippled through Hong Kong’s AsiaWorld-Expo, where the band was performing for the first time since attempting to rebrand as NJZ last month.
—Aria Chen, CNN, 24 Mar. 2025
Gavin Newsom seems to be attempting to rebrand as a moderate.
—Carson Becker, The Washington Examiner, 28 Mar. 2025
My mother’s death and my relocation clarified the importance of understanding our patterns of emotional avoidance, leading me to rebrand my coaching practice and relaunch my podcast.
—Megan Bruneau, Forbes.com, 26 Mar. 2025
See All Example Sentences for rebrand
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Brooks Kubena, New York Times, 28 Mar. 2025
Audible disappointment rippled through Hong Kong’s AsiaWorld-Expo, where the band was performing for the first time since attempting to rebrand as NJZ last month.
—Aria Chen, CNN, 24 Mar. 2025
Gavin Newsom seems to be attempting to rebrand as a moderate.
—Carson Becker, The Washington Examiner, 28 Mar. 2025
My mother’s death and my relocation clarified the importance of understanding our patterns of emotional avoidance, leading me to rebrand my coaching practice and relaunch my podcast.
—Megan Bruneau, Forbes.com, 26 Mar. 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 22 Apr. 2025.
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