puffery
noun
puff·ery
ˈpə-f(ə-)rē 
: exaggerated commendation especially for promotional purposes : hype
Examples of puffery in a Sentence
the newspaper's local stories are often thinly disguised puffery for area businesses
Recent Examples on the Web
Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox.
—
Michael Graham, Boston Herald, 18 July 2025
That moment taught me the value of candor over puffery.
—Marc Stad, TIME, 16 Dec. 2024
The defense also has claimed that prosecutors are casting commonplace entrepreneurial puffery as a crime and singling out Watson, a Black founder in a tech world where African American executives have been disproportionately few.
—Paolo Confino, Fortune, 13 June 2024
But overall, there should be a substantial amount of sizzle — or at least copious amounts of hot air and puffery — coming from next week’s upfront presentations.
—Josef Adalian, Vulture, 10 May 2024
See All Example Sentences for puffery
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Michael Graham, Boston Herald, 18 July 2025
That moment taught me the value of candor over puffery.
—Marc Stad, TIME, 16 Dec. 2024
The defense also has claimed that prosecutors are casting commonplace entrepreneurial puffery as a crime and singling out Watson, a Black founder in a tech world where African American executives have been disproportionately few.
—Paolo Confino, Fortune, 13 June 2024
But overall, there should be a substantial amount of sizzle — or at least copious amounts of hot air and puffery — coming from next week’s upfront presentations.
—Josef Adalian, Vulture, 10 May 2024
See All Example Sentences for puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/puffery. Accessed 30 Jul. 2025.
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