clickbait

noun

click·​bait ˈklik-ˌbāt How to pronounce clickbait (audio)
: something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest
It is difficult to remember a time when you could scroll through the social media outlet of your choice and not be bombarded with: You'll never believe what happened when … This is the cutest thing ever … This the biggest mistake you can make … Take this quiz to see which character you are on … They are all classic clickbait models.Emily Shire

Examples of clickbait in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Other times, once-popular sites whose domains were sold and repurposed by clickbait farms have been highlighted by Google. Bloomberg, Mercury News, 7 Apr. 2025 And in this age of clickbait journalism, even those members of the legacy media have resorted to libelous headlines and false reports to generate views. Zach Schonfeld, The Hill, 24 Mar. 2025 Content is simply there, clogging up the arteries of streaming services and clickbait sites, offering up buffets of empty calories and almost instant amnesia. David Fear, Rolling Stone, 14 Mar. 2025 My advice is to make every effort to escape your echo chamber, resist reading Reddit, and by all means ignore the clickbait on social media from companies claiming to have the secret formula to being admitted to highly selective colleges. Brennan Barnard, Forbes.com, 30 Mar. 2025 See All Example Sentences for clickbait

Word History

First Known Use

1999, in the meaning defined above

Time Traveler
The first known use of clickbait was in 1999

Browse Nearby Words

Cite this Entry

“Clickbait.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/clickbait. Accessed 23 Apr. 2025.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!